Lowpad
Lowpad develops smart software and autonomous mobile robots to automate intralogistics processes in existing warehouse environments.
Lowpad
Project:
MKB
Services:
Business consulting
Branding
Marketing
Credits:
Streep video & fotografie
Driving logistics forward
Lowpad helps companies make labour-intensive logistics processes smarter, more efficient and more scalable. Not by redesigning the entire warehouse, but by automating existing environments step by step with software, data and autonomous mobile robots (AMRs).
A strong contrast lies in the fact that the technology behind Lowpad is highly complex, while its application remains surprisingly practical. As a company, all you need is a smooth floor, a Wi-Fi ne
Creating brands
A proven strategy
Lowpad asked us to handle its branding and marketing to strengthen its position in the European market. In the early years, the focus was mainly on brand awareness. The market needed to get to know Lowpad: a strikingly low, smart and practical AMR solution. At the time, Lowpad was the lowest AMR on the market. That principle formed the foundation of the branding.
But as Lowpad grew, the communication also shifted. From general awareness to a sharper focus on retail distribution. And now, increasingly, towards the software behind the operation.
Because Lowpad’s true strength does not only lie in what moves across the floor, but above all in how processes are controlled. The software orchestrates goods flows, connects systems, and provides insight into operations. We translated that shift into positioning, communication, and the website.
Building brands
Well-formed curves
Despite its small size, the Lowpad quickly stands out thanks to its blue colour. To emphasise this even further, we contrasted the distinctive blue with black and white. This reflects the right level of quality and expertise and, above all, ensures that the advanced technology remains in the spotlight, exactly where it belongs. We also developed a unique font: extra-low letters with playful curves, just like the robot's design.
That visual foundation still stands, but the story has evolved. Today, it is about the smart software layer that makes intralogistics processes manageable, scalable and future-ready.
Promoting brands
An accessible masterpiece
To complete Lowpad’s brand identity, we created the tagline ‘Reshaping intralogistics’. A promise that captures exactly what Lowpad stands for: reshaping logistics processes with AMRs and smart software.
Over the years, that positioning has become increasingly focused: from brand awareness to a clear retail focus, and then towards software-first communication.
Today, Lowpad is not just about robots moving across the floor. It is about warehouses working smarter. About software that brings overview, control and scalability. And about intralogistics processes that not only move but also run better.
At Lowpad, they believe in actions over words. So do we. That is why we are more than happy to take care of their marketing and communications, including the website, social media, trade fairs and events. And with success, if we may say so ourselves.
